Via http://DannyChoo.com (which is why you see his drawings and doll at the end)
video courtesy Garakutaya
I haven't been there myself, but I've heard that it's supposedly the largest ceremony of it's kind; I may go next year if I don't go back home for winter holiday.
From Wikipedia:
Keta taisha(気多大社 - Keta Big shrine) is the head shrine of Noto district. The deity of this shrine is known as the god of love, and many young women come to wish for good love and marriage.
Dedicated to Oanamuji no mikoto(大己貴命).
Festivals of the shrine: U-matsuri, Hirakuni-matsuri.
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Official Keta Shrine website: http://keta.jp
Posted via email by J7